How to Monitor Your eCommerce Competitors

To be successful in ecommerce, you have to look at what your competitors are doing. That doesn’t mean you should steal their ideas, jump on their listings or anything unethical. You should, however, pay attention to what they’re posting on social, the type of engagement they’re getting, and more. Understanding your competitors goes beyond looking …

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How To Use Micro-Influencers to Spark Sales

  What Is Influencer Marketing? Influencer marketing is when businesses sell products and services by promoting them with those who have gained a definite trust (read influence) within his/her audience in a particular industry. It is important to remember that universal influencers do not exist and you need to find those in your niche by …

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5 Valentine’s Day Ecommerce Campaigns That Work

  Are you in charge of digital marketing for an Ecommerce business? If so, you can’t afford not planning a Valentine’s Day campaign. According to the National Retail Federation, the average American celebrating Valentine’s Day will spend $136.57 this year. All in all, total spending across the nation is forecasted to reach a whopping $18.2 billion. Americans will …

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5 Steps To The Perfect Instagram Post

95 million photos and videos are shared on Instagram daily. Every time you publish a post you are competing with them. Competition intensified last year since the launch of Instagram’s new algorithm which is akin to Facebook’s edge rank. It determines the position posts in the newsfeed based on the engagement they receive. The more …

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