Product Shots Are In, Again!
We’ve been told over and over to “show our business’ human side” on Instagram. And we have followed the advice. But according to a recent Instagram study, most users follow brands to actually view your products. I suggest incorporating more product shots in your feed. There are creative ways to promote your goods while keeping with the style of your profile. Make sure it’s clear what your business offers and you will be off to a good start.
Caption? What Caption?
People are on Instagram to scroll through photos. You run the risk of losing a potential customer if you wait for them to read the caption for your promotion or contest.
Why not spell out the deal right on the image? If they love the visual, there is an increased chance they will read the text. PromoRepublic has hundreds of ready-made templates to choose from for every industry. Simply go on our editor, find a template that suits your brand, customize it and start posting on Instagram. It’s as easy as that!
Put “Shop Our Instagram” on Your Website
MVMT mixes up its professional product photography with Instagram UGC (User Generated Content) images to create a more comprehensive gallery of its products. Instead of showcasing a watch in isolation, we can now see how that watch looks like on a range of different people.
Lookbooks & Inspiration Galleries
The shop Redone creates dynamic Shoppable social galleries that feature real customers enjoying the brand and products. Lifestyle wins it all the time!
Instagram is an amazing source of (often unprompted) user-generated content. You most likely know the value of the social proof that UGC provides. So if your Instagram monitoring has unearthed a fabulous photo of your product in the wild, why not ask permission from the Instagram user who posted it to use it in your upcoming promotion? Did you get a review/mention/thank you? Share! The Instagram world loves social proofs. Decorate your stories with GIFs, arrows, and emojis.
Use New Post Alerts
Instagram users have thousands of brands in their following lists. The Instagram feed updates are abundant, so it’s your job to make your goods stand out in the crowd. Right now, Instagram Stories is your best bet. It’s a great way to catch their attention with quick, fun images of your product in action!
Get Leads with Stories
Grow your email list with compelling and engaging content they will love. Think of your niche and offer them content they won’t find anywhere else.
Instagram Lead Magnets
What is a lead magnet? It’s an incentive post engaging your followers to join your email list. With PromoRepublic’s Graphics Editor you can create visually appealing lead magnets for your industry. If you aren’t sure yet what exactly to offer, feel free to visit our Post Ideas section. If for instance, you are looking for restaurant ideas, currently we have 246 templates in the library.
When you see the template you like, click on it and customize it in the Editor. In 2 minutes, your post is ready to be published.
Where to Get Instagram Post Ideas
You want to write a blog or share curated content with hopes of collecting emails but you are not 100% certain of what interests your followers. PromoRepublic has an Articles section where you can choose from a list of topics. Our experts have selected the most engaging and proven posts on the internet. All you need to do is select and share. Curated content sends a positive message to your followers that you are open to other sources and in return, it builds trust for your brand. It’s a win-win!
Type in a keyword, for example, I put a general word like “food” and got 47 posts which include recipes, tips, hacks and other.
Develop a Signature Style
Try to stay consistent with your Instagram account, sticking to the same filter and style is recommended. If you have several accounts, each account must have its unique personality; one account focuses on brand activities while the other one is strictly for selling products. Try to capture the mood that your brand represents. Delve further and jot down your Buyer Persona to discover what pages they follow, what are their values and even colors they prefer.
Make Your Stories to Follow Your Visual Identity
Once again, this is all about standing out in the crowd with a unique visual identity. Be aware of your business values. Turn your Stories into an artboard with the goal of getting your work shared or better yet, screenshot by your followers!
Create Artistic Stories
In the PromoRepublic’s Graphics Editor you can choose from thousands of images whether you use keyword search or upload your own photos/images.
Run and Promote Contests
Contests with visually appealing images showcasing the prize(s) and inviting participants are the most engaging. Try putting a special hashtag on each photo related to the contest. Be as creative as you wish. Give your contestants an opportunity to earn money from Instagram as well – perhaps you can invite them to join an affiliate program that is linked to a prize. In all cases, make sure to always comply with Instagram’s contest rules.
Tell Them About Your Deals
Remind them about your promotions and special offers. During the day post several Stories about your deals.
Lead Them to Your Website
Invite them to your website/new collection/blog post directly from your Instagram account. Your link in BIO is too small and too generic to pay attention to. Surprise them with a catchy bottom line.
Create a Navigation Menu for Your Stories
Your Instagram account is a small website. Keep it clear and organize your Stories into concise categories.
Try Hiding Hashtags in Your Stories
Don’t distract them with all your hashtags. Many of the popular and highly engaging ones are a bit strange so go ahead and hide them. Feel free to use as many as you wish. For all the ones you want to hide, make the text as small as possible and mask them!
Make the Most Out of Shoppable Feed Feature!
This year, expect to see more of Instagram and Shopify’s new shopping feature integration, as it’s set to be released to Shopify’s wider user base in 2018! According to Shopify and TechCrunch, “Instagram is already a ‘significant’ driver of Shopify merchant store traffic, so being able to convert said traffic right on the platform instead of round-tripping could result in a big boost of additional sales.”
Instagram’s shopping feature allows businesses to tag products that are available for sale, and then let users purchase them directly within the app.
There is a limited list of Countries for the Shoppable tags. If you are within the list, go to Settings, find Shopping and turn it on. It’s important to have your Instagram account connected to your Facebook profile, and a subsequent Product catalogue uploaded to your Facebook Business Manager.
If you still can’t tag products, read the Instagram help post here.
Partner with Influencers
Instagram influencers continue to be a hot topic as collaborations and sponsorships have nearly replaced traditional ads and are a huge part of all social media strategies today. Consumers today don’t trust traditional advertising — they trust people. Recent research from Nielsen shows that consumers trust personal recommendations above brand advertisements. The easier it is for a customer to picture themselves using your product, the easier it will be to sell to them.
How to Find Instagram Influencers
You already know the brands that are your competitors, right? Simply scroll their hashtags to define who they pay for and how effective their budgets are spent. Now hit search, type the name and hit Follow.
Scroll through the list and check on the posts and engagements under each hashtag. In doing so, I easily defined 2 potential influencers for my yoga clothes brand.
How do I contact them? Tap on their profile and click on their email.
Find Relevant Hashtags for Your Business
While Instagram allows 30 hashtags per post, it might easily backfire. It’s recommended to use 5 to 10 popular hashtags for your niche and related to your products. Also consider creating a unique hashtag for your brand. And use a minimum of five hashtags per post. (Research indicates that your posts will be practically invisible if you put zero to 3 hashtags, whereas 10-12 relevant hashtags seems to be the sweet spot for attracting the most Instagram followers.)
Use hashtagify to define up to 30 popular hashtags for your keyword.
Use Facebook + Instagram Ads
Advertise. Now that Instagram ads are available for all users, why not make a quick study of the sponsored posts that currently appear in your newsfeed? But I don’t recommend you run solely Instagram ads. You will need to create your Ads from Facebook Manager. Combine them with Facebook to increase your reach. To activate Instagram ads, go to Ad Set-Edit Placements-Platforms.
Instagram is constantly changing up their game and for your business to remain competitive, it needs to be “on top of its game”. There are so many different features available to you to promote your brand with IG Stories, Contests and Shoppable feeds – you have no excuse to be lagging behind. Take the time to read through each point and choose the ones that resonate with you and your business.
Creating compelling and visually appealing images with PromoRepublic is one way to attract your audience and keep them coming for more. Remember to stay cohesive and consistent with branding and your IG account can rank as high as your competition, in no time.