You know summer is near when more and more long weekends appear on our calendar. This weekend is Victoria Day in Canada and next weekend is Memorial Day in the U.S. It’s time to capitalize on them. With long weekends comes parties, events and mini-trips. Your customers need things and services so remind them what you can do for them. Remember to not over-promote. Subtlety will get you engagement and loyalty. And any mention of hot weather and summer will appeal to all, especially those who are coming out of a long winter!
WHAT’S ON TREND
A GOOD START
Friday is perhaps the most anticipated day of the week, whether it’s a long weekend or not! Indulge your fans with inspiring words, a little humor and/or a sweet deal.
BEST DAY EVER
Encourage your customers to shop online with visually appealing and fun posts like this.
MAKE TODAY AN AMAZING DAY
Mondays get a bad rap so why not reverse its image by giving your fans the attention it deserves. And it will be a day off this Monday (or next)!
WHAT’S UP THIS WEEK
MAY 15 – RAMADAN
Do you have Muslim followers? Chances are you do. Why not share these fun facts on your newsfeed. #Oneworld #Onelove
MAY 16 – LOVE A TREE DAY
Let’s encourage our fans today to take advice from our tall friends but also to give them back the love. Do you sell recycled products? Give them more reason to protect their environment.
MAY 17 – NATIONAL WALNUT DAY
With more focus on health, share this wonderful nut’s day to all your followers. Why not ask what their favorite recipe is?
MAY 18 – NATIONAL VISIT YOUR RELATIVES DAY
Okay so maybe we’re cheating here by including a cat on the post. Cats and dogs usually garner a lot of engagement so why not use it to your advantage here!! 😉
MAY 19 – NATIONAL MAY RAY DAY
Nothing like spotlighting the SUN today and welcoming the warmer weather. Why not have a sunny sale day today?!
MAY 20 – BE A MILLIONAIRE DAY
Well this is on everyone’s list so why not give them an extra push! Hahahaha!! Maybe offer them discounts today to get them there faster.
MAY 21 – NATIONAL MEMO DAY
Reminder: Shop online today! Or put a smile on your customer’s face by reminding them how amazing they are!
EVERYDAY IS IMPORTANT IN BUSINESS. IT’S IMPORTANT TO HIGHLIGHT EACH DAY WITH A SPECIAL SALE OR JUST A REMINDER OF HOW IMPORTANT EACH CLIENT IS TO YOU AND YOUR BUSINESS. A LITTLE LOVE GOES A LONG WAY!
NEXT WEEK IT’S ALL ABOUT MEMORIAL DAY AND THE UNOFFICIAL START OF SUMMER!
HAPPY VICTORIA DAY TO ALL OUR CANADIAN USERS! 😉
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