What To Write About In Social Networks – November / Week 2
THANKSGIVING TIME – A SEASON OF APPRECIATION!
This month, your users will be bombarded with Thanksgiving Day sales. Here at PromoRepublic, we believe the true meaning of Thanksgiving is in sharing the gratitude with your followers by posting inspirational, educational and amusing templates. Of course, we will also have promotions to suit your business needs.
WHAT’S ON TREND
GOBBLE, GOBBLE
Are your users all making the same Thanksgiving delights? Why not ask them to leave a comment – maybe they are doing something different and can spark inspiration for other fans. Or engage and ask for recipe ideas! Make a contest and award the post with most likes. #BlessThisFood #ThanksgivingFeast
WOBBLE, WOBBLE
When the eating is all said and done, it’s time to wobble to the couch and turn on their favorite movie. After all, Thanksgiving is all about Family Time! Ask your fans for their favorites. #MovieTime #Stuffed
LET’S TALK TURKEY
Hands down, turkey is the star of Thanksgiving! We all consume it. It shares the spotlight with the stuffing, gravy and vegetables but turkey is #FR (For Real). Share the insane stats of all the food we consume on this holiday and maybe incite mindfulness at the same time. #TurkeyTime
BREAK BREAD TOGETHER
Once upon a time, the Pilgrims arrived in an unknown land and broke bread with the original inhabitants. It’s this moment of celebration that we, as Americans, need to remember and follow through even today. #NativeAmericans #Indigenous
TO YOUR HEALTH
Who knew Thanksgiving Eve was the night that bars all over the U.S. made a killing! I guess everyone is getting ready for Family Time and need the courage to face them! Ha!Ha! Encourage your followers to be safe on the roads. And if you are a bar/restaurant why not offer free drinks or ½ price on holiday drinks. #Cheers
LET US GIVE THANKS
With so many products/services out there, we all need to count our blessings to have loyal customers. A perfect way to show your gratefulness is by giving back to them. So why not offer a discount to your biggest fans! #ThankYou
WHAT’S NEW
PASS IT ON…
Paying it forward should be our everyday routines. The feeling that you get for showing a wee bit of kindness goes a long way in improving your own health and happiness, so why not spread these ideas to your followers. Start your own #PayItForward campaign with your product/service!
YOU’RE THE EXPERT
Everyone seems to be an expert in some field or another these days. So, why not help your fans in joining the ranks – here’s a list to guide them on their way to becoming even more popular in their social circles. Glad we can assist! #Expert #YouRock
WHAT’S UP THIS WEEK
DAILY
NOVEMBER 7 – BITTERSWEET CHOCOLATE WITH ALMONDS DAY
Again, #Chocolate. There’s nothing we have to say about this to promote it to you and your fans! Engage with users and ask them to upload recipe ideas for desserts or drinks. #ChocolateAlmonds
NOVEMBER 8 – ELECTION DAY
No one needs reminding of this day except for maybe encouraging them to vote if they have not done so! Rally your fans to make a difference. #VoteHillary #VoteTrump
NOVEMBER 11 – VETERAN’S DAY
Today we honor all the war veterans who protected our country in World War I and II. But really it is for all military/army veterans. Share your support for our troops. #VeteransDay
NOVEMBER 11 – HAPPY BIRTHDAY LEO
Okay, so maybe we have a soft spot for Leo! But, if we have it – we are most certain more than a handful of your followers are #LeoDicaprio fans too!
NOVEMBER 12 – CHICKEN SOUP FOR THE SOUL DAY
We’re pretty sure almost all of your followers has read or heard of this popular book. Why not share some advice to them or inspire your users to leave their own motivational words! #ChickenSoupForTheSoul
WEEKLY
NOVEMBER 7-13: DEAR SANTA LETTER WEEK
Encourage your followers to list their wishes/dreams – for the week, the month or for the new year! Ask them to share in the comments. Take advantage of this to understand what your fans are looking for and perhaps help each one of them out with offers or tips. #DearSanta #IWant
MONTHLY
VEGAN MONTH
It seems nowadays, there are more and more vegans. If you have followers who are health nuts or favor organic finds, this month is the time to cultivate their loyalty. Share fun facts about veganism or check out our Go-Green section in the Library for more ideas! #GoVegan
PEANUT BUTTER LOVERS MONTH
Time to celebrate our favorite food. Ask your followers if they love peanut butter and if so what are their favorite ways to eat it. Contests, Giveaways or Gift Cards to the most popular sticky recipe! #PeanutButterLovers
WE WARNED YOU! THIS WEEK FORWARD WILL BE STUFFED WITH THANKSGIVING DAY, BLACK FRIDAY, WINTER AND XMAS CHEER.
CHECK BACK ON A DAILY BASIS, THE HOLIDAY FUN IS JUST BEGINNING. DON’T WORRY, IT’S NOT ONLY HOLIDAYS THAT WE HAVE IN STORE FOR YOU – WE HAVE PROMOTIONS, QUOTES AND ENGAGING TEMPLATES TOO.
REMEMBER THE “MADE FOR YOU” TAB IS CUSTOM MADE ESPECIALLY FOR YOUR BUSINESS BUT IF YOU WANT TO SEE MORE, JUST DROP US A LINE OR EMAIL US!
If you don’t see anything that suits you, be sure to let us know! We have professional designers on hand to create social templates for your needs. And of course, any questions, comments, or concerns are welcome. It’s always important to take every opportunity to attract new customers, whether it be by using your own creativity to design content, or by saving time and using PromoRepublic library to find customizable content that works for you.
Save Your Business With 7 November Holidays
Last month, I told you about several October holidays that would help you ramp up your social. This month, I’m going to help you out with not only the holidays you should post about, but the messaging you could include on your post. Because that’s what we’re here for – to help you know what to post on social media. And, these templates I show for each holiday? They’re all available on PromoRepublic’s packed, layered content calendar of ideas.
Movember is a month-long movement to raise awareness for prostate cancer, a disease that will be diagnosed in 1 man in 7 over his lifetime. During Movember, men grow out their mustaches to remind their friends and families to get screened for prostate cancer. It’s good to support such a good cause, and if you create a visually appealing, shareable post, your fans and followers will like and share it.
This post offers a discount to every person who walks in with their Movember mustache. By offering an incentive for people to participate in the movement, you are supporting a good cause and raising awareness, which is one of the best things to do with your social media account. A post like this allows people to bring valuable content to others, and to get the word out about prostate cancer awareness. You might even include a link to the Movember sign up page. I suggest posting this early on the first day of November, saving room for your other November 1st post.
All Saints’ Day
November 1st, the day after Halloween, is All Saints’ Day. Depending on your social audience, this could be a great post to share an inspirational quote, like we do in our template for that day.
There are varying schools of thought regarding religious holiday posts on social media. Some brands are very careful and stay away from the appearance of regarding one religious faith over another. That’s where your audience persona comes in. With careful social listening, you can determine whether a post like this will resonate with your audience, or offend it. If you believe it would resonate, it’s a great, non-promotional, goodwill post that could get shared quite a lot. We included a quote by Pope Saint John Paul II, as he was not only a Pope, but an ambassador of peace to people of other faiths. Your brand and your audience will determine whether or not you post on this day, and the tone and message you choose to share if you do.
Day of the Dead
November 2nd, Day of the Dead, is a Mexican holiday that honors family members and friends who are no longer with us. In Mexico, the holiday lasts for several days, and ofrendas are built, and sugar skulls and marigolds are used to honor the dead. In the US, November 2nd is observed by some and well wishes are sent on that day. To educate your fans and followers, an informational post about this day is useful.
Additionally, the aesthetic involved with the sugar skulls, in particular, has become very popular in the US. It is important, however, as a social media marketer, to avoid any claims of cultural appropriation or colonization of an indigenous holiday. So, if your audience is receptive to a respectful post honoring a rich cultural tradition, do so, but make sure you do it with sensitivity and class.
Veterans Day
Veterans Day, November 11th, is a national holiday that honors people who have served in the United States Armed Forces. Not to be confused with Memorial Day – a day to honor soldiers who have fallen while in service to the country, Veterans Day is a day to recognize ALL people who have served in the US military. This is an important day to post on social media, because everyone knows someone who has served. Even though government offices are closed on Veterans Day (and as are some businesses), people will appreciate a visually appealing, respectful post they can share with family and friends.
Thanksgiving Day
Studies show that Thanksgiving Day (Christmas too) has pretty low engagement socially. That doesn’t mean you should skip an annual Thanksgiving Day post. Just because people aren’t necessarily sharing, commenting, or liking posts, that doesn’t mean they aren’t looking. In fact, many social media experts recommend changing your page’s profile and cover photo to something seasonal in addition to posting on Thanksgiving.
While engagement stats are low on Thanksgiving, they aren’t nonexistent. Posts like the one above encourage people to engage by sharing something with their families and friends. If you run a photo contest like this one, make sure, as people share photos, tag each other and share the post, that you like and comment when appropriate. When people see a brand engaging with fans and followers just for the sheer joy of brotherhood, it casts the brand in a good light.
Black Friday
Celebrated with tremendous amounts of retail shopping, Black Friday falls the day after Thanksgiving and it is commonly regarded as the first day of the Christmas shopping season and lots of stores open either extremely early, or stay open all night Thanksgiving night. So, obviously, if you’re selling ANYTHING, it’s good to run a promotion for Black Friday. Why not do it with a really great visual post?
It’s OK to keep a Black Friday post non-specific, especially if you have a brick and mortar location and you’re trying to attract foot traffic. As the day goes on, you may want to increase the percentage off savings on items or something similar to reduce inventory, so just letting people know that they should come in and check it out could result in quite a few shoppers.
Cyber Monday
Speaking of shoppers, the brick and mortar and online retail frenzy doesn’t stop when people put away their credit cards for the evening on Black Friday. The Monday after Thanksgiving, people can find amazing sales on all sorts of items online.
Cyber Monday is especially lucrative for online clothing retailers, but any company that sells online can post a Cyber Monday deal and see conversions. It’s a way for every company and every country to get in on the fun of Black Friday’s shopping habits, and it’s an especially great way for busy people to get shopping done from the comfort of their own home. And, if your deal is good enough, people will share, share, share.
I’m always happy to give some food for thought when it comes to social posts in a given month. To access all these templates and so many more, sign up for a free trial of PromoRepublic and see how easy your holiday marketing can be.
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