New on Hootsuite’s App Directory: Visual Сontent Discovery and Сreation App IS Live

Hootsuite becomes a visual marketing tool with PromoRepublic integration! The biggest social media marketing platform now has access to a native graphics editor and template library with 100,000 post templates and images to discover your posts.

Hootsuite has always been the most powerful social media management tool:

• A wide range of networks to share your posts
• Scheduling and publishing
• Sourcing engaging curated content
• Responding to your followers
• Monitoring your progress with analytics

But there was a feature that Hootsuite was always missing – a graphics editor with an integrated post templates library. From now on their 15m+ users can discover and customize professional premade visual templates or create their own from scratch.

Why Does Visual Matter?

Pictures matter when you need to get your post noticed. It applies to all types of your posts:

• Engaging posts: quotes, polls, memes, GIFs (likes, comments, shares)
• Promotional posts: special offers, discounts, company news (clicks)
• Educational blog posts (clicks)

Your followers do not read captions, they perceive the message in your visual. They scroll through their feed and stop when their eyes find catchy image. It doesn’t matter how unique and great your content is, when it is lost among thousands of other posts.

“85% of marketers use visuals; 41% of marketers claim visuals are the most important form of content, more than blogging, videos or podcasts.”, Michael Stelzner, SMMW17.

What Was on Visual Market Yesterday

Canva

Indeed, you felt like a designer with Canva and it’s design templates, but you couldn’t manage your social media marketing like you can do with Buffer and Hootsuite.

Buffer

You could create your own images with Pablo by Buffer and schedule them to all your social networks, but there are no pre-made posts as in Canva and PromoRepublic.

Hootsuite

Hootsuite had its enhance free stock photo editor app, but unfortunately it is for mobile only.

Today the new visual app has officially launched. It means that you can work within one tool to manage all your work for social media: from discovering and customizing your visuals to scheduling and posting.

Start Creating Visual Posts with Hootsuite

To start your work:

1. Install the PromoRepublic application from Hootsuite App Directory.
2. Fill in the short from to get authorized:

Discover 100,000 Templates and Visuals

Discover post ideas in seconds, navigating through the library with post templates and images using the smart content search.

The best thing is that the post ideas provide ready-to-go templates for dozens of industries (from clothing/accessories to event planning, real estate, insurance companies and more) plus templates for holidays, events, special occasions and trends.

Customize or Create New Visuals

Customize any post template from ideas or create visual posts from scratch using a robust library packed with background images, icons and graphics. Use royalty-free Unsplash and Pexel photostocks backgrounds for free in the editor.

Post right from the Hootsuite dashboard

Add your finalized visuals to the Hootsuite scheduling tool with just one click. Finish the post with a description and a link and you are ready to go. All the power of Hootsuite posting and scheduling is now enriched with custom-made visuals!

Completely free to try

The free month plan allows you to use 200 templates and download up to 5. You can also get a $19,99 monthly plan with 6,000+ pre-made posts templates and download 20 per month.

How Are You Celebrating Our Nation’s Birthdays?

If there ever was a time to honor the USA, it is now. The wavering sentiment is not a common ground for most Americans so our Facebook marketing tip for you today is to share jubilant messages on your newsfeed. This year (2017), Canada fetes its 150 years! If you are Canadian, you know what to do. If you have Canadian customers, why not join in this milestone with discounts and greetings. Canada-USA will always be best friends even in the worst of times. Let’s come together and share the joy of each other’s birthdays!

WHAT’S ON TREND

HAPPY BIRTHDAY AMERICA

Demonstrate your patriotism with Red, White & Blue greetings, contest and sales! #HappyFourthofJuly

Remind your followers who they are with inspiring quotes from the founders and true American heroes. #IndependenceDay

HAPPY BIRTHDAY CANADA

Compared to the rest of the world, Canada is a baby but has proven itself to be a worthy country. Honor it on your newsfeed! #TrueNorthStrongAndFree

SUMMER IS A STATE OF MIND

All Hail #Summer! The warmer months brings forth better moods which means more gusto to SHOP. Spread the message of summer!

ACTIVE, BREEZY, CHEERFUL & DREAMY

Lure your followers in with templates filled with the #AtoZ’s of Summer! Every week, we will Educate and Entertain you (and your followers)!

WHAT’S NEW

HEAD-TO-TOE SUMMER CHIC

Capitalize on #SummerVacations by promoting your products, even services. Tap into the super trendy followers! #SummerStylin

SUN-KISSED DAYS & NIGHTS

Whether it’s letting the sunshine in or keeping cool this summer, your followers will appreciate the hacks and tips. #SummerHacks

MIXING BUSINESS WITH SUMMER

Summer can be lucrative for students and adults alike. Everyone needs extra money so why not give them ideas for that extra peace of mind. #SummerJob

THROW A SUMMER PARTY

Get your fans in the mood of summer with fun decor details. If you are a retailer, have a #DIY contest with cool ideas or just go for a BLOWOUT SALE!

BEACH BUM OR CITY SLICKER?

Perhaps not every one of your followers is going away this summer but most aren’t holeing themselves in their homes. Ask the questions for rewards! #SummerVacay

MAKE YOURSELF AT HOME

#Buying or #Selling a home? Summer is the best season to showcase a home. Share the tips and tricks with your followers to get them on top of things.

WHAT’S UP THIS WEEK

JUNE 13 – MEN’S MENTAL HEALTH AWARENESS DAY

Oh Ya! We are going to keep talking about it. And so should you! It’s about time #MentalIllness takes the front seat. #MentalHealthAwarenessDay

JUNE 14 – NATIONAL FLAG DAY

It’s also our President’s Birthday today, by the way. But today we choose to be #educational in our post choice. #NationalFlagDay

JUNE 15 – NATIONAL BEER DAY

It seems like it’s always #BeerDay! Beer & Summer go well together so share this fun personality post. #Engagement is usually high.

JUNE 16 – FORD MOTOR COMPANY IS INCORPORATED

Tap into your American pride with this incredible business accomplishment. 114 years of #Ford – pretty impressive, indeed! #AmericanPride

JUNE 17 – NATIONAL EAT YOUR VEGGIES DAY

By all means, please don’t feel like the parent ordering their children to eat their veggies! We all know opting for alternatives is the #healthy way to go. Share it for their own good.

JUNE 18 – FATHER’S DAY

Reward your followers by getting them closer to their #Dads – ask them to come in store for extra discounts or snap a pic with their favorite male!

JUNE 19 – NATIONAL KISSING DAY

A social media posting schedule can help get your Monday posts out at the right time. Ask followers to send kisses (emoji) to their friends by tagging them.

IN THE NEXT TWO WEEKS WE ARE SWINGING INTO SUMMER WITH FATHER’S DAY, SUMMER SOLSTICE, INDEPENDENCE DAY AND CANADA DAY. IT’S DEFINITELY ONE OF THE BEST TIMES OF THE YEAR. AS A BUSINESS, CAPITALIZE ON THE CHEERFUL NATURE OF YOUR FOLLOWERS WITH SMART & SUNNY PROMOTIONS.

NEXT WEEK WE DIVE INTO MORE SIZZLING TEMPLATES JAM-PACKED WITH RECIPES, HOW-TO’S AND TIPS TO GET YOU DEEP INTO SUMMER MODE.